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2022 College Bound Survey Report

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60%

of students say they consistently view social media, but rarely post.

31%

of students say it's OK for colleges to text them at any point during the college search process.

Half

of students said application fee waivers influenced decisions about where to apply.

71%

of students visited campus before making an enrollment deposit.

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About Spark451


Spark451, a Jenzabar company, is a higher education enrollment strategy, technology, and marketing firm that combines creativity with powerful technology to achieve measurable results. With a mission to help colleges and students fuel their future, the firm integrates a multitude of communication channels and platforms for effective enrollment marketing, student search, creative services, and digital media.